Recommended Reading
It can be extremely daunting knowing where to start, and how to find clients. The following general books are worth considering. more specific books can be found on the relevant pages. Unless otherwise specified, all can be ordered from Amazon over the Internet by clicking on the book title, usually at a big discount.
General Home Business Reading
The AdSense Code: What Google Never Told You About Making Money with AdSense by Joel Comm
An Exceptionally Good Book On Generating Revenue Using Google Adsense Amazon Reviewer
This book is a concise guide on how to make money online using Google Adsense. It cuts to the chase and tells you what to do, how to do it and when to do it.
I applied the information in The Adsense Code and began making money (albeit not a lot) the very first day I added adsense to my blog. But, by continuing to apply the tactics laid out in the book, my adsense revenue has increased virtually every day.
The book lays out in a very specific and detailed manner what you need to do to implement Google adsense, how to maximize click throughs and how to set up adsense to generate the most revenue.
This book is great for beginners or advanced users of adsense. Joel explains many ways to use adsense and places to include adsense that I’d never considered.
An added bonus is that the book also gives you many new ideas for generating new traffic to your blog or website.
This book is a must for every serious internet marketers bookshelf.
I was recommended this book at a seminar by probably the British Number 1 in Internet Marketing, Michael Green. He said that The E-Myth Revisited should be required reading for anyone thinking about starting a business or who have already taken that step, nd I have to agree with him. It is particularly relevant in online marketing even though that wasn’t the original target market. The title refers to the author’s belief that entrepreneurs, typically brimming with good but distracting ideas, make poor business people. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success or failure of the business. Reading the reviews on Amazon, it’s clear we’re not the only ones who think this book is a “must read”
Fully revised, The “Which?” Guide to Working from Home explores the potential and pitfalls of working from home. Whether you have decided to set up a consultancy, are making and selling craft items from home or e-working, it shows how to develop your skills, network effectively and use professional marketing techniques. The book is also packed with practical advice on setting up and equipping your business, and dealing with red tape. It includes case histories and a directory of useful websites and addresses.
