Web 2.0

Web 2.0

Make Money Online with Web 2.0

What is Web 2.0?

The phrase Web 2.0 refers to a perceived second generation of web-based communities and hosted services – in particular social-networking sites like MySpace, Youtube, Bebo and Facebook – which aim to facilitate collaboration and sharing between users. The term became popular following the first O’Reilly Media Web 2.0 conference in 2004, and has since become widely adopted. Despite the suggestion from the name, this isn’t an update to Web technical specifications, but simply refers to the way the web is used. Instead of web pages being a static one way distribution of information from the site owner to the visitor, Web 2.0 actively encourages all visitors to participate by adding their own content or comments, that is, uploading as well as downloading content.

With Youtube recently been sold to Google for $1.6 billion and MySpace selling for $580 million to News Corporation, there is clearly the expectation that money can be made from this phenomenom, but it doesn’t mean that all the money is going to the owners of these sites. As an individual or small business there are two main ways to harness Web 2.0 for your own benefit. With over 200 million video clips viewed every day at YouTube alone, there’s no doubting the demand for new video.

  • Use Web 2.0 as a means of marketing your own business by creating awareness. The social aspects of web 2.0 are revolutionising the way pretty much anything can be marketed. The viral nature of the internet, and in particular, social networking and bookmarking sites can be an extremely powerful tool for getting a message to a huge number of people in a short period of time for little or no cost. Just think about bands/singers discovered on MySpace or that video you found on Youtube and told your friends about. This is the method we’ll concentrate on, on this page.

Getting Started

Six Marketing Strategies In Web 2.0 World
By: Scott Bamboo

In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online. Today, internet had been transitioned to web 2.0, new internet marketing strategies are needed to continue be successful in internet world.

With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer for Web 2.0 world and to be successful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below:

1. Learn about social media

Social media is one the most important “must know” knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it. YouTube, del.icio.us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.

2. Marketing Plan For Web 2.0

You should factor let your visitors to play a more important role in your new marketing plan for Web 2.0. Let your website visitors to create content on your site and pass it a long. You even can your passionate users to create promotional videos about your sites/products, then use them on your local TV channels and post them online everywhere to get maximum exposure.

3. Join & Participate In The Conversation

Social media applications are two-way streets that conversation happens between two or more parties. To get exposure, you can join and participate to these conversation groups. You can join as members to other social media groups of your niche marketing or you can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis.

4. Be Remarkable

Social media is a form of viral marketing where interesting ideas and content get passed along rapidly. Hence, in Web 2.0 world, content is the king. You must have contents that attract your visitors that they can use, bookmark, share online / offline and get your content or message pass along.

5. Get Your Content Travel

Encourage visitors to bookmark and tag your content with a click of a button and allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that these materials can be shared by online users and get your contents spread to the internet world.

6. Be part of the multimedia wave In Web 2.0 world, images and static pictures no enough to attract internet users any more, video is the key driver for Web 2.0. Statistic shows that more than 100 million videos being download daily. So, the effective of video marketing must not be overlooked. Create short videos and post them to YouTube and other video-sharing sites.

In Summary

These are just a few strategies about marketing in a Web 2.0 world. There are still a lot of ideas for social media marketing where you can explore and integrate into your web 2.0 marketing plan.

Scott Bamboo is the author & webmaster for www.ultimatearticlemarketer.com. Visit Scott’s blog on Web 2.0 Traffic to learn how to drive traffic in Web 2.0 world & Easy Web Video on how to make internet friendly video.

Unlike using pay per click or paid advertising to drive traffic to your sites, videos can do the same job for no more than the cost of production. Once you’ve upload a video to one of the free video hosting sites e.g. YouTube, they are there forever generating free traffic.

Whilst everyone has heard of YouTube and MySpace there are many more social networking sites to consider.

Other then YouTube and MySpace, the recommended Web 2.0 sites to submit your video are:

  • Google Video – You’ll need to download a small piece of software in order to upload your video, but this is worth the effort
  • Yahoo Video – Smaller than Google Video and YouTube but still a lucrative place to upload your promo to.
  • SoapBox – An MSN video site.
  • MetaCafe – Like google video they offer desktop software to make uploading easier on their users.
  • PhotoBucket – has a Web 2.0 enabled video space.
  • Webshots owned by CNET also offering website traffic opportunities through online video sharing.

For a comprehensive list of around 140 sites visit http://www.web2revealed.com/bookmarkingsites/ then sign up at onlywire.com and socializer, useful tools for submitting to multiple sites.

Recommended Resources

If you’ve no experience then I highly recommend these step by step video tutorials that’ll have you producing videos for traffic in next to no time. You don’t even need expensive software as you can quickly create videos using software you might already have, or can download for free legally. You don’t even need a video camera.

The How To Video Series includes 7 videos on YouTube traffic generation, 9 movies on video arbitrage (getting those visitors to the website you’re promoting)and 2 on video blogging plus reports on video hosting sites and other resources. Full details, including the free Video Marketing Tips Newsletter, with information on using Video to promote affiliate programs at no cost to you, generating Free Traffic to your web site using web video and how to use videos to build your Subscriber list, can be found at how to video.

Sites that helps makers of film and videos make money

The following Web sites enable independent video producers to make money from their work. Not only can you showcase your work but you can also earn a share of advertising revenue. As with most websites, most of these sites prohibit adult, violent, or hateful content.
Short animated and live action movies (generally under five minutes).

AtomFilms selectively license original short movies from amateur and indie creators, and pay them royalties from the advertising and distribution revenues. In some cases they also make advance payments. As income is based on popularity, some people only earn enough to buy a few drinks. But many earn hundreds of dollars, some earn thousands of dollars, and their most successful creators have made tens of thousands, even hundreds of thousands of dollars, through AtomFilms.

Revver is similar to YouTube, but they attach a short ad that plays at the end of each video. There are two ways that your video and the associated ad can generate revenue: from impressions/views of the ad (CPM ads), and from clicks on the ad (CPC ads). When a viewer sees a CPM ad associated with your video, you get paid, no click required. When a viewer clicks on a CPC ad associated with your video, you get paid. In both cases, Revver splits the revenue with you 50/50. Since ads are attached to the video itself, there’s no restriction on how your videos are distributed. The more people email your video, post it to other websites or download it from P2P networks, the more you can earn. When other members point viewers to a video, eg on a blog or other website, they receive 20 percent of the advertising revenue, with the remaining revenue split 50/50 between the maker and Revver.

Metacafe will pay you $5 for every thousand views your video gets on their site. Payment starts after your video reaches 20,000 views and has a rating of 3.00 or higher (which means viewers like the video). The license to Metacafe is a non-exclusive deal – you retain ownership of your video. With well over 1 million unique users per day watching over 400 million videos every month, Metacafe is perfectly placed to deliver the most receptive audience to the most entertaining content. Whether it’s something spontaneous in your home or something you’ve scripted, if it entertains, it has a place on Metacafe.

Brightcove allows you to set a per-download price (70/30 revenue split), or allow the company to insert ads (50/50 revenue split – affiliate sites that attract visitors to these videos can earn 20 percent of the ad revenue)

Current TV is made up of Pods: non-fiction short videos about what’s going on in your world, in your voice, from your point of view. Pods are around 3-7 minutes in length and generally use a character, action, or event to tell a story. They should also be sprinkled with information. If your Pod is chosen for TV, they’ll pay you for it. Each piece will be negotiated on a per-Pod basis. UK and US sites available.

For a much more comprehensive listing visit http://www.scottkirsner.com/webvid/gettingpaid.htm

Recommeded Reading

Plug Your Business! Marketing on MySpace, YouTube, Blogs and Podcasts and Other Web 2.0 Social Networks
The great thing about this book is that it’s full of practical ideas on how to maximise your internet marketing for free, organised from the most effective, simplest and quickest at the beginning to the more unusual and more difficult later on. As you gain more confidence using his on-line marketing ideas, you can proceed to some of the less familiar ones – refining and tweaking as you progress. He actually advises against throwing money around as a way of cutting corners.

YouTube -Making Money By Video Sharing and Advertising Your Business for Free
YouTube provides you the opportunity to not only advertise your business, blog or website for free but to also get paid for your contents. This book helps you to learn and utilize YouTube for generating extra cash with almost zero investment. YouTube have 12+ millions page views every day in average so it’s great way to advertise on YouTube for free. Here is an opportunity to capitalize on this virtual world.

Myspace for Musicians
“Myspace for Musicians” is aimed at musicians who want to understand how to use and promote their music on Myspace. This book is the most comprehensive and most up to date I have seen on the subject of Myspace and social networking for people looking to use Myspace for business.

If you have a business you’d like featured on the site, send details of the opportunity to the address below, for the latest information on rates and availability.



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